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The Question Every Contractor Asks

How Much Does Digital Marketing Actually Cost?

The real numbers. No fluff. No sales pitch.
Just what you need to know before you spend a dime.

81%
of customers research your business online before calling
80%
of contractor calls go unanswered (leads lost)
The Real Numbers

What Contractors
Actually Pay

DIY / Bare Minimum
Google Business Profile, ask for reviews, basic website
$0 - $200/mo
Starter
Basic SEO, simple website, some social media
$500 - $1,500/mo
Sweet Spot for Most Contractors
SEO + Google Ads + website + reviews + follow-up system
$1,500 - $3,000/mo
Full Service / Aggressive Growth
Everything above + paid ads + content + AI automation
$3,000 - $8,000/mo
Where the Money Goes

Cost by Service

Website (one-time build) $2,500 - $10,000
Local SEO $500 - $2,000/mo
Google Ads (PPC) $1,000 - $5,000/mo
Social Media $500 - $2,000/mo
Review Management $100 - $500/mo
AI Answering / CRM $200 - $800/mo
The Number That Matters

What Does a
Lead Actually Cost?

$66 - $300

Average cost per lead in home services

$66
General contracting,
handyman, painting
$150+
Plumbing, electrical,
HVAC
$300+
Roofing, renovation,
high-ticket jobs

If a roofing job is worth $8,000 and your cost per lead is $150, that's a 53x return. The math works.

Warning

What "Cheap" Marketing
Really Costs You

The $99/mo website company Template site, no SEO, you don't own it, no leads. You pay $1,200/year for a digital business card nobody sees.
The "we guarantee page 1" agency No one can guarantee Google rankings. This is the #1 sign of a scam.
Paying for clicks with no follow-up system You're paying to ring a phone nobody answers. 80% of calls go to voicemail. Most never call back.
Not marketing at all Your competitors ARE marketing. Every lead you don't catch, they do.
Before You Hire Anyone

What to Look For

Red Flags
Long-term contracts with no results
They own your website, not you
Reports show clicks, not leads
"Guaranteed" rankings
Full payment upfront
No contractor experience
Green Flags
Month-to-month, earn your business
You own everything they build
Reports show leads, calls, booked jobs
Honest about timelines
Setup fee + monthly retainer
Specializes in trades/contractors
The Real Question

What's It Costing You NOT to Market?

5-10
leads per month you're missing without a system
$50K+
in lost revenue per year from missed calls alone
Marketing isn't an expense. It's an investment. $2,000/mo in marketing that brings 10 leads at $200 each. Close 3 jobs at $5,000 each. That's $15,000 from a $2,000 investment.
Your Next Step

Not Sure Where
You're Losing Leads?

Free AI Lead Audit

In 20 minutes, we'll show you exactly where your leads are falling through the cracks and what to fix first.

Book Your Free Audit
pmconsulting.ca

No contracts. No pressure. Just clarity on what's working and what's not.